Clued In: How to Keep Customers Coming Back Again and Again (paperback)

Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers. In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time.Carbone draws on the latest neuroscientific research to show how customers transform phys...

By Lewis Carbone
Paperback: 304 pages
Publisher: FT Press; 1 edition (May 24, 2004)
Language: English
ISBN-10: 0137071124
ISBN-13: 978-0137071128
Product Dimensions: 6 x 0.8 x 9 inches
Amazon Rank: 294669
Format: PDF Text TXT book

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Customer Experience Management is an emerging and vitally important set of principles and disciplines that should concern every enterprise, profit and non-profit alike. Until recently, however, systematic approaches to Customer Experience Management

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